Data Analytics Services

Data analysis is the process of collecting and analysing raw data, which is then used as a source of insights and strategy. There are many different types of data, and the nature of the data you collect will depend on the insights that you’re looking to gain. Data is an invaluable source of insights and digital strategy for businesses, informing what your customers are interested in, and how you can improve their likelihood of interacting with you and your website. No matter which type of digital marketing you invest in, data will form the bedrock of your campaign.

With the help of a data consulting expert, you can take advantage of your data in a number of ways. Data can help you:

• Understand how users experience your website, and what may be stopping them from converting or staying on your site.
• Target the right keywords for your SEO and PPC campaigns.
• Report and draw insights which determine broader strategy.
• Discover opportunities you might not be making the most of.

Operating in the digital marketing space without data is like flying blind. It puts you at a disadvantage, as you’re not getting a full view of the landscape. In a world of information, where so much data technology is at your fingertips, it’s a no brainer for any business looking to grow online. During a brief consultation, we will be able to recommend whether our data analytics services would benefit your business.

Data analytics are a vital part of any SEO campaign; in fact, data determines the direction of the entire strategy. Ranking data can give you a clear understanding of what content is performing well on your site, and where there is room for improvement. Keyword data from search engines can also give you valuable insights around what you should focus on in your SEO campaign, signposting what content you should add to your site. Data can also point to technical issues on your site, which could be impacting your digital results. Data analytics is used in every element of SEO; after launch and implementation, tools like Google Analytics track user movements, as well as the impact of changes to the search engines’ algorithms.

Data analysis is key for any paid marketing strategy. Once you launch a campaign, data gives you much needed business intelligence around what’s performing well, and which elements of your campaign are in need of optimisation. At Vine Digital, all of our paid media specialists are skilled in data consulting and data management—it’s a core part of what they do.

Data can take the form of heatmap data, which tracks user’s mouse movements and clicks. This can highlight the elements of your site distracting the user, potentially stopping them from converting. Data is a vital part of understanding your website’s user experience and SEO friendliness, and drives the web design and web development process.

While our data specialists are monitoring your data constantly, your account manager will meet with you once a month to discuss your results and listen to any feedback you have on how we’re performing. To make your data that much easier to digest, we’ve got an in-house data presentation specialist who helps our account managers present your insights in a user-friendly and actionable way.

Have a chat with us and you’ll see. As a leading data consulting and data management agency, we strive to build a strong relationship with all of our clients. We focus on measurable results (delivered by expert specialists in their field), providing a return on your investment and building a positive partnership with you. But don’t take our word for it; click here to see why our clients continue to work with Vine Digital—leading data analysis agency Ireland.

Each strategy is bespoke to a business and we take many things into account before quoting. The quality of service is exactly the same for all clients; the amount of services determines the actual quote.

No, we don’t, and you should avoid any data consulting agency that does. We work to optimise your website to work within Google’s search algorithm and normal user behaviour, which leaves room for a wide range of business factors that are outside any digital marketing agency’s control. With that said, our team has an enviable track record of which we are very proud. We place ROI at the heart of every digital marketing campaign, and we will work tirelessly with you to achieve great results.

Not if you don’t want us to. We prefer working with clients for at least 12 months so that our abilities can be clearly demonstrated and our achievements compared to year-on-year statistics, but we don’t do long-term contracts just to tie you into something. We have a 30-day cancellation policy that can be triggered at any point. This puts the onus on us to continue providing great work and results every month—a standard our digital marketing professionals are more than happy to meet.