PROGRAMMATIC ADVERTISING AGENCY

Programmatic advertising is an efficient real-time way of buying and selling digital advertising space. This can include ads appearing on TV, radio, online video streaming, billboards, display ads and platforms like Snapchat, TikTok and YouTube. While traditional advertising saw marketing managers needing to contact these individual publishers to propose and negotiate ad placements and prices, programmatic has replaced this practice, by placing all available advertising space in one automated marketplace.

Programmatic is a form of advertising. It is based on supply and demand. Publishers who want to sell ads use a supply side platform, and people who want to buy ads use a demand side platform. This creates a digital marketplace for ad space on TV, radio, YouTube, online video streaming etc.

Programmatic advertising companies like Vine Digital can help you set bids and ad spend limits, and target certain audiences with the help of AI. Here’s a rundown of what happens in the space of a few milliseconds, as an end user clicks on a webpage and waits for it to load:

1. The click sends a notification to the ad server, telling the ad server that there’s an available ad slot.
2. The ad server notifies the supply side platform of a potential buyer, unless a guaranteed buy has been secured.
3. All the advertisers bid in an ongoing auction to purchase the ad slot (via the demand side platform).
4. The highest bidder at that given time has their ad displayed to the user.

If you haven’t moved into the programmatic space, you’re likely falling behind your competitors and as a result, missing out on many potential customers. Programmatic digital ads are becoming more and more common, and there’s a good reason many businesses (including your competitors) are jumping on the bandwagon:

• It’s much more cost effective than traditional methods because it’s based on supply and demand.
• You can account for multiple channels, devices and mediums simultaneously and build widespread brand awareness.
• You can set more targeted parameters to ensure you’re reaching the right users.

Both are digital advertising strategies, but they work differently. PPC takes place on Google Ads, and involves bidding on keywords for ad placements in search results and other locations on Google’s display network. It’s a great way of building traffic to your website. Programmatic, on the other hand, is an automated way of buying available advertising space at scale, driving mass brand awareness in the process.

These two methods work best together as a holistic paid media strategy, as you can target users through all stages of the buying funnel. Vine Digital uniquely offers both services in-house. This means we can help you build a complete paid media strategy and streamline your paid marketing efforts.

Every programmatic advertising strategy is different; the time it takes to see results will depend on the goals you’ve set for the campaign. As the AI spends approximately five days in learning mode before the project launch, you’ll likely see increased traffic and clicks to your site after one to two weeks. For an impact on conversions, results generally surface after about a month.

Have a chat with us and you’ll see. As a leading programmatic advertising agency in Ireland, we strive to build a strong relationship with all of our clients. We focus on measurable programmatic campaign results (delivered by expert specialists in their field), providing a return on your investment and building a positive partnership with you. But don’t take our word for it; click here to see why businesses continue to choose Vine Digital for programmatic advertising.

You set your own advertising budget, and then your programmatic advertising agency manages that budget for you (you will also need to factor in the agency management fee). The lowest monthly budget that we typically work with is around €500 per month. This is the minimum spend that (from our experience) we could honestly get return on investment for. From there, you can always grow your campaigns and target new customer segments if that’s what you decide.