Cillian Bracken Conway
14th Nov, 2021
In our modern digital world, having a website for your brand is an absolute must. It acts as a hub where prospective customers can learn more about your products. Even if you don’t sell anything on your website, having one is still necessary. Whether or not you have a website, people are talking about your product online — wouldn’t you rather be the source of all truth for your prospective customers? If your website is the digital equivalent of your business, then search engines like Google and Bing are directories. Your domain needs to rank highly for search terms so high-quality...
Cillian Bracken Conway
9th Nov, 2021
The global pandemic saw the closure of many physical shopfronts in 2020-2021, resulting in some businesses making the move to online for the first time. However, for most modern retailers, eCommerce has been a key channel for many years. By the end of 2021, global eCommerce sales have been projected to approach $5 trillion, with year-on-year growth predicted to continue. But with so many online shop/eCommerce hosting options at your disposal, how do you find the best eCommerce platform for your site? Here, we explain the main benefits of eCommerce platforms, and how to decide on the best...
Cillian Bracken Conway
1st Nov, 2021
The idea of SEO as a way for dodgy marketers to climb to the top of search results is as antiquated as it is incorrect. While the wild west of the early internet was indeed a completely different landscape, today good SEO is all about creating a valuable experience for the user. If your SEO strategy is still rooted in the past, here are the areas of modern SEO that will keep you up-to-date with consumer demand and ahead of your competitors in organic search results.   Keywords and intent SEO and keywords have always gone hand in hand – and that remains true to this day....
Cillian Bracken Conway
15th Sep, 2021
If you’ve visited a website, you’ve probably had to click “accept” or “decline” on a popup asking whether you accept cookies. But what does this mean? With third-party cookies being phased out, it’s important to understand this and start preparing for a cookie-less world. Companies in the health industry will need to transition their current marketing from a reactive strategy to a proactive one. The health sector is highly regulated online, and it may take the assistance of a digital marketing agency specialising in health to navigate this extra hurdle and optimise your...
Cillian Bracken Conway
14th Sep, 2021
As an in-house writer, my job description varies day-to-day. The goal stays the same: I use words to help our clients achieve their digital marketing goals. One part of my day might be spent writing social media posts; another few hours will be dedicated to sales writing or blog posts. While all these tasks fall under the umbrella of content marketing, there are some key differences between copywriters and content writers. Here’s how to tell the difference between copywriting and content writing, why this distinction is important, and how to get the best of both worlds in your own...
Cillian Bracken Conway
10th Aug, 2021
business owner guide to core updates
Do you find that every few months, your website traffic slows and you have no idea why? You’re still posting relevant content and targeting the right keywords… so why’s your traffic declining? Well, you’re not alone. And you’re not necessarily doing anything wrong. Let us introduce you to Google’s core updates. What happened in the most recent update? Unfortunately, there is no definite answer to this question. Different industries have been affected in different ways. The effects of a core update will depend on the major keywords and topics within the industry. To...
Cillian Bracken Conway
10th Aug, 2021
In a recent interview on the Venture Business Network, Cillian Bracken-Conway explained why so many business owners end up paying for digital marketing services that they can't trust. Cillian has over a decade of industry experience behind him, and he's seen a lot of people call themselves a 'marketer' in that time. That can make things difficult for business owners. How do you know you're going to see the results you're looking for? Speaking to Robert Fitzhugh, Cillian told listeners why it's so important to go with an experienced agency like Vine Digital. Listen and read the...
Cillian Bracken Conway
21st Jul, 2021
local seo
Do you provide products or services on a mainly local basis? A hairdresser, butcher or restaurant, for example. If so, local SEO is vitally important in helping more people find you. If you’re already “doing” SEO, you might be wondering: what is local SEO, and do I need it? With a growing number of mobile searches and people shopping locally with COVID-19, the answer is likely to be yes. In fact, by ignoring local SEO, you could be missing out on a large pool of potential customers. We’re here to explain where to focus your local SEO efforts, and what you need to know about...
Cillian Bracken Conway
13th Jul, 2021
audit graphic
Is your website fast, secure, and easy to read? This is what a technical SEO audit boils down to. While technical SEO can quickly get complex, once you look past the jargon there’s some simple steps to make sure you’re nailing the basics. We’re here to help with our seven-step technical SEO audit checklist—designed for business owners with no prior SEO knowledge. Take Me Straight to the Audit! Make your site indexable and crawlable Secure your website Create a dynamically generated sitemap Make it mobile-friendly Check your site’s load speed Remove...