Key Achievements
- 469% increase in monthly organic traffic*
THE CHALLENGE
Tabcorp is a long-term client of ours: and as they prepared for a new site design, Vine Digital was commissioned to manage a number of elements in this process. Our team built a custom site architecture for https://www.tabcorp.com.au/, as well as conducting a full content restructure and producing all of the necessary SEO elements. We were also engaged to manage the migration of the site.
OUR APPROACH
The aim of this project was to increase organic traffic by driving relevant stakeholders, employees and shareholders to the website. The site is the corporate face of Tabcorp and exists to attract investors. This project required substantial stakeholder management on our part, as we not only juggled the needs of the client—we were also collaborating with other agencies, internal employees and shareholders.
TAKEAWAYS
The project launch and following months saw great results for the client, with strong sustained growth over the last few years.