Cillian Bracken Conway
18th Sep, 2015

If you haven’t heard of DuckDuckGo, it’s fast becoming the go-to browser for completely private searches, and it’s fast on the rise, too. DuckDuckGo has a strict privacy policy which categorically states that it does not collect or share personal information, something that makes it somewhat unique amongst search engines. AdBlock Plus is a browser add-on with a similar ethos, and it comes as little surprise that the two have teamed up. The new AdBlock Browser incorporates many of the features of the popular browser add-on, and will now come with DuckDuckGo as the default search engine.

“All three of these initiatives are in [an] effort to reduce tracking across the Internet, which will reduce the ads following you around and more questionable issues like charging different prices to different people based on profiling.”  – DuckDuckGo Blog

Although the rise of DuckDuckGo certainly reduces a marketer’s ability to accurately target users based on their history and habits, we at Vine welcome the policies of privacy, so vociferously upheld by these companies, because it forces us to take more holistic approach. Little is known about the DuckDuckGo algorithms or ranking factors, but it would be safe to deduce that they’re mainly user-focused with a largely qualitative approach.

We will be carefully monitoring DuckDuckGo’s market share of search (as of earlier this year it attracted 7 million searches per day – compared with Google’s 3.5 billion) but suffice it to say that we’ll welcome its ethical approach with open arms and cater to its searchers when it becomes a worthwhile option for optimisation.