Cillian Bracken Conway
5th Jan, 2016
2016 reviews
The recent Google Plus update resulted in major changes in local search. All local information has been removed from business pages. From a local search result of 7 (called 7-pack in the local SEO language, which later decreased to 3-pack following a Google update), search queries with local intent now has 0 pack. Until Google rolls out another local update, companies can only rely on their Google Maps listing and Knowledge Box for their business listing. On a lighter note, they can have a bigger share of the local info pie through reviews. Reviews may have lost their strength in the local...
Cillian Bracken Conway
22nd Dec, 2015
facebook search
Facebook has added another search feature that allows users to search within a page. A spokesperson of the social media giant confirmed in an email that testing is being done to enable search within page posts. As of this writing, the pilot program is only available to a small number of US English users, but is accessible on both desktop and mobile. The search box on Facebook pages was discovered by a reader, Guillame Baratte, who tipped off social networking news site, Social Times, about the extended functionality. People of the test group sees a “Search for posts on this...
Cillian Bracken Conway
21st Dec, 2015
https url google support
Google has announced that it will index HTTPS pages by default before the HTTP version, to promote a more secure web and provide users a better browsing experience. According to the search giant, "we're adjusting our indexing system to look for more HTTPS pages." If a domain has two URLs that are served over different protocol schemes, the one with HTTPS will be indexed first. And even when an HTTP page is not linked to a secure version, Google would still crawl the HTTPS equivalents. But the website must meet certain conditions for the more secure URL to be indexed. It must not...
Cillian Bracken Conway
17th Dec, 2015
screen home button
Google has announced the addition of several holiday-related scenarios on Now on Tap this week. Users can now get flight information from a text, get tracking information for a package from an email, and get links to related articles from a news story. Users can get information on a flight status based on a flight number sent through text, without the need to run a separate search or use Google Now. Users only need to tap and hold their phone's home button, and the needed data will appear right on top of an SMS app. Users who want to make sure gifts bought online will arrive on time...
Cillian Bracken Conway
15th Dec, 2015
google search features
Google has announced on Google+ the release of the latest iOS version of the Google search app and Google Maps. The new updates included 3 new features – 3D Touch functionality for iPhone 6S devices, multitasking for the iPad, and holiday hours and data of local businesses on search results. 3D Touch is one of the biggest features on iPhone 6S devices that Google is taking advantage of, adding a compatible feature for the iOS. This allows easy access to shortcuts from the home screen when activated. In the case of Google search app, users only need to press the Google app icon on the...
Cillian Bracken Conway
14th Dec, 2015
google penguin update before 2015
Updates on Google algorithms have always been something that marketers and website owners dread and anticipate. Try as they might to prepare for an update, they usually end up reeling from the shock and finding it hard to bounce back from a great fall from search engine rankings. But Google had been less brutal when they released Panda 4.2. The roll out was slow and done over the course of a month, which, according to Google, would be how they will be releasing updates from then on. The search giant is looking into a more continuous change, instead of serving a one-time painful blow. They...
Cillian Bracken Conway
10th Dec, 2015
instant articles
Facebook is changing its advertising policies and approaches for Instant Articles, following publishers' dissatisfaction over generating ad revenue and other challenges they encountered. Wall Street Journal reported that the social network will now allow more ads to be served within shorter articles. From the previous 500-word threshold that Facebook enforced, one ad can now be placed for every 350 words. The social network has also introduced a tool that will place ads automatically for every 350-word content. According to Michael Reckhow, product manager of Facebook Instant Article,...
Cillian Bracken Conway
8th Dec, 2015
foursquare pinpoint
Foursquare is now providing enterprises location intelligence and place insights that are said to be better and more accurate than its competitors. According to CEO Dennis Crowley, “We do this better than anybody else”, because the company has a larger dataset compared to other location-targeting platforms. Pinpoint is the new advertising platform that will use Foursquare’s first-party data that has been collected for six years from over 50 million users worldwide. Powered by data from the world’s largest database and mapped according to the way mobile devices sees it, advertisers...
Cillian Bracken Conway
5th Dec, 2015
lvo ubermedia
UberMedia introduced local visit optimization or LVO, a new mobile-machine learning system that will make mobile advertising 300% more effective. According to UberMedia and Idealab founder and CEO, Bill Gross, "Although mobile advertising has come a long way, marketers still struggle to link their sales data to their campaign in real-time. LVO changes all that by allowing marketers to optimize on what matters most: real-time, real-world location visits.” He further stated that LVO is a representation of the next level mobile advertising, as it has “already proven to dramatically...