Cillian Bracken Conway
28th Jan, 2016
go board with google logo
Google has developed a new AI program that is considered a major breakthrough for artificial intelligence. AlphaGo, created by DeepMind, is a board game that uses machine learning to master the ancient and very complex game of Go. The program achieved what no one has ever done before – beat a top human Go player. The algorithm has mastered the Chinese board game so intuitively and thoroughly that it has beaten the reigning European Go champion Fan Hui. DeepMind, the British artificial intelligence company that Google acquired in early 2014, said that the breakthrough is even bigger...
Cillian Bracken Conway
26th Jan, 2016
google amp
Sridhar Ramaswamy, head of ads in Google, shared at the IAB Leadership Summit some details on where Accelerated Mobile Pages (AMP) stands and how ads would be handled when integrated to AMP. AMP is set to serve in search starting early February. It will include important, basic functionalities: Traffic ads with a publisher's choice of ad servers Full control on where ads will be placed Support on multiple ad formats, including native ads, and demand sources Viewability measurement Integration of more than 20 ad tech vendors According to Ramaswamy in a blog post...
Cillian Bracken Conway
21st Jan, 2016
google homepage new patent
Google has recently been issued a patent for a system that will "recommend social activity data" and start a social conversation, with email as the first point of contact. The patent recognises that links are shared and conversations are started through emails. However, the platform doesn't provide an optimal mechanism to bring such conversations to social networks where users can share information easily and start a conversation with other users. Email communication is the foundation of the proposed system. When a link in an email is clicked, a pop-up will appear with suggestions on how...
Cillian Bracken Conway
19th Jan, 2016
google core update
Another round of fluctuations in search rankings this weekend got SEOs and webmasters rattled again. And once again, Google’s Gary Illyes confirmed that it was “core algorithm. Not penguin”. There were reports of massive ranking changes in Google over the weekend stating that social media and the forums were a mess. Everyone speculated about whether the search engine is testing Penguin or rolling out a Penguin update itself. But to the question, “Google testing or #penguinupdate”, Illyes’ confirmation on Twitter put any speculation to rest. Why ranking changes are often...
Cillian Bracken Conway
19th Jan, 2016
google mystery update
SEOs and webmasters are always on the lookout for updates on Google algorithms. Who knows what the next update would do to search rankings? It is better to be awake when it happens, so the effects can be minimised if not avoided altogether. But the moment search ranking starts to change or fluctuate, most people would start to panic and the online world would be abuzz with questions. So, what can you do when Google throws not just one but a wave of updates? Just over the weekend, Google had an update on a major core ranking algorithm. If not for SEOs and webmasters stirring up chatter,...
Cillian Bracken Conway
14th Jan, 2016
google algorithm update
Google's Zineb Ait took to Twitter last 12 June and confirmed in French that an update was rolled out over the weekend. This was backed up by Gary Illyes and John Mueller, with further confirmation that the update is neither Panda nor Penguin. “There was no name . It is simply one of frequent quality updates”, Illyes translated. Webmasters and SEOs thought that the ranking changes that were first noticed last Friday were caused by the most awaited Penguin update, but these turned out to be not related at all. John Mueller confirmed that “it’s not penguin”. Confusion stemmed...
Cillian Bracken Conway
14th Jan, 2016
google map driving mode
A new feature on the Google Map app would be made available to Android users by the end of this week. Driving Mode has the capability to anticipate a user’s next destination and then provide information on how to best reach it.  With just one tap on Android, a user will know whether to wait out traffic and do something else, or use a different route. The latest feature will also provide traffic updates and details on ETA, prices of petrol in nearby filling stations, and the quickest way to reach familiar places. All these would be delivered without the need to type in a...
Cillian Bracken Conway
12th Jan, 2016
brightlocal survey
A recent survey conducted by BrightLocal, a local SEO and local citation firm, revealed that 78% of local SEO professionals believe that 2016 would be a year when business would be more booming than ever. The survey looked into key data points from 2015 and made a conclusion based on them. Revenues of SEO companies in 2015 took a big leap from that of 2014. With an annual median income between $150,000 and $250,000 per year, revenue is on an upwards trend. 51% of SEO firms had revenues that exceeded $150,000 and 23% with over $1 million. There were also fewer firms who were losing or...
Cillian Bracken Conway
7th Jan, 2016
paid search organic search
Forget using paid and natural search separately. Coordinated and complementary search strategy achieves the same marketing goals and provides better results. A study conducted by Advanced Web Ranking revealed that, on average, 71.33% of Google searches resulted in organic clicks from the first page alone. The missing estimated 30% goes to paid search ads. This shows that even if a company website ranks first on page one, its click-through rate is still reduced by the presence of ads. To enhance search engagement, boost ROI, and increase brand exposure, a coordinated paid and organic...