Cillian Bracken Conway
29th Feb, 2016
google adclick share graph
Search marketers received a big blow from Google last week when it announced the removal of text ads appearing on the right hand side (RHS) of desktop search results. Understandably, the news caused an outcry from SEOs and even some paid search practitioners bemoaning. But before delving into the considerable implications of this move, the facts should be laid out. Here’s What We Know In 2010, Search Engine Land was tipped by a user that Google was experimenting with four ads instead of the usual three. This was only detected on mortgage related searches back then.  Thus, it’s safe to...
Cillian Bracken Conway
25th Feb, 2016
instagram app
Instagram has revealed that it now has at least 200,000 advertisers in its photo-sharing app with 75% based outside the United States in over 200 countries. The number of advertisers on Instagram may be a far shot from Facebook's 2.5 million advertisers as revealed in January. But it's definitely much greater than Twitter's 130,000 active advertisers as of the 4th quarter of 2015. In a blog post, Instagram disclosed that the ads, from both small and big businesses, cater to the different interests of its more than 400 million active users. In short, the app can provide better experience...
Cillian Bracken Conway
23rd Feb, 2016
personalised email
Image Source: Marketing Land Boomtrain has released its email personalisation editor that will now make it easier for non-developers to build their email marketing campaign. It has also partnered with user engagement platform Iterable for seamless email integration with the Boomtrain Editor. Boomtrain, the San Francisco-based leading provider of marketing platform, is known for its advanced machine intelligence technology, providing email recipients with customised content based on various factors including the content patterns of the websites being visited by the client. The...
Cillian Bracken Conway
18th Feb, 2016
bing page for advertisers
Microsoft introduces advertisers to the new Bing Network in an effort to provide a platform that provides everyone "knowledge for doing" in a way that's "more natural, predictive and personal." The new brand strategy also marks the end of the Yahoo-Bing Network. Stephen Sirich, Marketing Microsoft Search Advertising's general manager, mentioned in a blog post about the transition of all their accounts in the U.S. as well as their account management and people to Bing from Yahoo. He further disclosed that the Bing Network is part of an expanded network that includes Wall Street Journal...
Cillian Bracken Conway
16th Feb, 2016
screenshot link google com
The digital world is currently abuzz on the speculations that Google may now have removed the 'link:' search operator , as the command no longer provides any information on Google's search results page—at least for some websites including 'google.com'. It also gives no results for link queries on other large websites like hotmail.com and partner site youtube.com. Ironically, results can be found for the competing search engine, yahoo.com. Other large sites that still generate results when searching using the Google link command include homedepot.com, msn.com, facebook.com, and...
Cillian Bracken Conway
11th Feb, 2016
facebook video ads
Facebook is set to roll out an advertising tool that will automatically generate captions for video ads, the company revealed on a blog post. This new feature will be available in the next weeks to Ads Manager and Power Editor worldwide, and advertisers will be able to review and edit the generated text. The company also introduced new video ad metrics and shared best practices on creating videos for audiences on mobile devices. The automated caption will essentially help advertisers to streamline the arduous process of creating video subtitles and to capture the attention of their target...
Cillian Bracken Conway
9th Feb, 2016
instagram app smartphone
Image Source: The Verge It's official—iOs and Android users can now swiftly switch between their multiple Instagram accounts without much hassle starting this week. This new capability is available on Instagram version 7.15. According to the Instagram blog, users can see their profile photo throughout the app once account switching is activated. This will remind them which account they are currently using. The company behind the popular photo sharing app also revealed the official update on Twitter with a tweet that includes the link to the Instagram help page for adding and...
Cillian Bracken Conway
4th Feb, 2016
google shopping campaign
Based on data released by performance marketing agency Merkle, product listing ads (PLAs) on Google are gaining traction, with traffic beginning to surge in the fourth […]
Cillian Bracken Conway
2nd Feb, 2016
feeling curious ios search app
Google has recently added a new, cute feature to its iOS search app on the iPhone 6s and the iPhone 6s Plus. From the 3D Touch support that was added in December comes a button called “I’m Feeling Curious”. The new feature was added in the updated Version 12.0 of the Google iOS search app. When the new Quick Action is clicked, it will direct users to interesting and random trivia sourced from Wikipedia, such as answer to the questions: “Which is the longest word in English”, or “What time does the New York Stock Exchange open”? To activate the new feature, simply hard...