Cillian Bracken Conway
1st Aug, 2017

LocalSEOGuide, an SEO consulting agency for multi-location brands, has a new tool that monitors changes in Google My Business (GMB). Locadium works similar to other monitoring services for local listings, such as Yext, Moz, BrightLocal, or Brandify, but is exclusively focused on GMB.

It comes with additional functionalities as well.

google my business locadium

(Photo by Google My Business.

LocalSEOGuide founder Andrew Shotland said that Locadium is the only tool that is capable of monitoring GMB’s “front end” (consumer fields) and “back end” (API). If there are any changes to the data fields of a company’s listings, the tool will alert GMB managers and monitors.

However, Shotland said Locadium will not evolve into a monitoring service that will work outside of GMB since it is founded on focus and simplicity. “We have no desire to compete with Yext. It’s a classic point solution,” he says.

The next piece of feature that will be added to Locadium is a single report for GMB insights for enterprises operating in multiple locations. This will spare marketers from checking insights location by location.

The new tool will be marketed to SMBs, multi-location brands, and agencies. Pricing will vary between brands and agencies but will remain fixed for SMBs.

Why Locadium Proves Beneficial

Google has been known to make unwanted updates to GMB without alerting marketers and GMB managers. Whether it is due to an algorithmic whim or not, unknown updates can leave a negative impact on a business.

When Google shut down MapMaker, for example, it caused changes of images on the Location Knowledge Graph. One listing of luxury apartment buildings showed a picture of a porta-potty depot instead.

porta poty locadium

(Photo by SearchEngineLand.

Auto-generated department pages for a GMB retailer listing has also caused one or two problems. A local listing for Costco Wholesale, for example, generated a link in the Department listings for “Costco Hearing Aids Center”.

When clicked, it will take you to an auto-generated GMB page that says “Closed today”, even when the screenshot was taken in the middle of the week.

Target Photo Center, on the other hand, has an unclaimed listing page that says the business is open but lacks any contact information, including a website link. The only other way this could have happened is if local SEOs were sleeping on the job.

listing target photo center

(Photo by SearchEngineLand.

Unfortunately, GMB is unlikely to alert about the listings and unclaimed pages being created, some of which point to a different or wrong website page. Since there is not enough time of the day to click every GMB listing, the unknown changes can be disastrous for a business.

Takeaway for Businesses and Multi-Location Brands

With many local SEOs saying that a significant percentage of their GMB listings change every month without their knowledge or consent, you should stay vigilant with your own local listing.

Take advantage of GMB monitoring tools so the process does not have to be time-consuming and labour-intensive.

There are several tools available on the market, and Locadium is just the latest on the list.